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The Future of Patient Acquisition Using social media to gain referrals is essential.
A recent study found 57% of consumers’ decisions to receive treatment at a health care facility are strongly influenced by that provider’s social media connections, showing that patients trust health organizations with a social presence.
Emarketing & List Management Emarketing Is Still the Most Efficient and Effective Form Of Marketing.
The intricacies of technology, lists, content creation and distribution, reporting, analytics and autoresponders can set even the best Marketers on their heels. We’re pleased to partner with our customers on any of those details as a part of our curated support options. Ask for details.
Mobile, Tablet and Web Optimized Content Mobile browsing—from tablets & smartphones—is the #1 way to view content.
We’re health care innovators who know that untargeted mass media no longer helps care providers meet their objectives. As a result, we pleased to offer marketing campaigns that are cost-effective, personalized, and speak to patient needs.
Gain Patients With Clinic Promo Videos Videos promote your practice and can improve conversion rates, increase outreach and significantly improve patient engagement.
Video reaches three times as many people and gets 20 percent more attention than text posts. Video engages the audience and guides them through the patient journey like no other medium. Your video content nurtures relationships and help you stay top-of-mind. View Video
Your Prescription Is Ready. We've got hundreds of websites, hundreds of apps, thousands of brand identities and millions of emails over 30+ years as experience.
Daniel Elliott Creative Director, Software Engineer
Assembling a team of professionals sometimes takes more time to find the right fit than it takes to actually do the work. That’s why the 9 years of teamwork between principals, Daniel Elliott and Sabbir Hasan has delivered over 394 websites, almost 200 mobile apps, thousands of pages of print design while managing to increase sales for clients to the tune of nearly $1,000,000,000 (you read it right, a billion).
Dr. Sabbir Hasan Search & Social Media Analyst
What was once a one-man operation in Sabbir’s home office has grown into a diverse and distributed team of WordPress enthusiasts from all around the world. But now it is not just a company anymore. It is a community created by a team of marketers and WordPress developers that eat, breathe and sleep marketing.
Frequently Asked Questions And Straight Answers
What does a digital marketer do?
Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.
What’s the biggest mistake digital marketers make?
Blowing their own horn. Yes, of course, the primary goal of marketing is to create leads. However, in the age of digital media a brand-centric, salesy approach deflects interest in your company. Make your marketing customer-centric.
Second biggest mistake: Far too often, digital marketers start and stop. You need to contribute a steady flow of content to the channels you use.
What do I need to know about mobile?
Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.
What is SEO?
Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.
How often should I update my website?
Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.
What is marketing funnel?
A marketing funnel is a model that represents the stages of a buyer’s journey from the first interaction with your brand to a purchase. The funnel metaphor is relevant because it narrows as it progresses, that is the probability of sales decreases at each phase of the funnel.
Is email marketing still effective?
Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.
Do I need an email newsletter?
It’s wise to send regular updates your subscribers with news of new content, new products (or improvements), events, and so forth. It’s not wise to expect your email list to expand fast simply by offering a newsletter.
Do we need video?
The reason marketers love video so much is online consumers love it. More than a billion hours of video are consumed on YouTube each day. Video is a flexible and engaging content format. It’s easy to share across multiple platforms. Smartphones and digital editing have made it far easier to create video, so the potential for a high ROI is great.
Would my business benefit from digital marketing?
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.
What determines search engine rankings?
This question is the source of endless speculation and debate because search engine companies such as Google will not answer it. Experts generally agree rankings are based on relevance and authority, but the factors that determine them are many—and inconsistent. The best way to achieve a high search engine ranking is to create one of the most thorough web pages possible for a specific keyword or topic.
Do I need a blog?
Email, social media, search and other elements of your digital marketing mix will depend on delivering useful content. Though video outlets, podcasts, and media galleries present other options, a blog is by far the most used tactic for distributing marketing content on a channel over which you have complete control.
Why is SEO important?
The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.
What is PPC?
PPC stands for pay-per-click. Essentially, it’s a way of buying web traffic. Advertisers pay a fee each time one of their ads is clicked. Search engine advertising is the most popular form of PPC, however numerous channels including Facebook now offer PPC ad models.
Why is social media important?
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.
Which social media channels should I use?
Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.
A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). The purpose is to inspire prospects to join your email list by offering something of value. Examples include an ebook, guide, report, assessment, cheat sheet, tool, template, webinar, course, or a coupon.
How long does it take to see results?
Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months; however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.